The FDA's Juul Ban May Not be a Pure Public Health Triumph Court rules Juul can still sell e cigs while it prepares challenge to FDA ban FDA reverses order taking Juul vaping products off the market in US, opens door to possible authorization ABC News FDA orders Juul pods off U.S. market The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.