FDA's Vuse ban hasn't slowed sales Bear Media The FDA has ordered R.J. Reynolds to stop selling its popular Vuse Alto menthol e cigarettes, a decision the company immediately said it would challenge in court. The FDA is expected, perhaps by British American Tobacco: New FDA Ban on Vuse Alto Menthol Variants Means Little FDA Bans Sales of Vuse Menthol E Cigarettes WSJ FDA Authorizes 7 Vuse Alto Products From R.J. Reynolds Vapor