St James of London CologneIt was the dawning of a new era in 1953, when all of Great Britain had raised itself up from the ruins of the second World War and a newly crowned young Queen symbolized peace and prosperity. It was in this watershed year the St James of London brand of all natural mens grooming products premiered, bringing to light a higher level of shaving regimen for men. We continue to make our products in small batches to insure perfect quality & consistency.