Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and ScienceIf your company needs to develop a more scientific strategic approach one that's sophisticated and creative, yet rigorous and results oriented this book is for you. You've probably discovered that the old strategic approaches, including the pet concept of sustainable competitive advantage, just aren't working. Traditional companies maybe yours? find themselves being pushed into risky mergers and other catch up moves to stay afloat in roiling seas. The