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:max_bytes(150000):strip_icc()/Marketing-recirc-blue-77cc4c488cf14d4686691e82219f80cf.jpg "Marketing Planning and Strategy")
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Marketing Planning and StrategyWritten for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management.
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Marketing Planning and Strategy
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